
Dolls like Barbie have a big influence on little girls. Who hasn’t dreamed of being like her favorite doll with a life filled with the love and professional successes?
Well, this is exactly what MGA Entertainment Canada is trying to accomplish with the launch of their new doll collection: the Moxie Girlz™.
The line consists of four different dolls, all created to encourage little girls to pursue their dreams, but also to cultivate their individuality. Each of the new Moxie Girlz dolls is available in three different themes including the Art-titude ™, which allows little girls to personalize the clothes and accessories of their dolls, Magic Hair ™ allowing them to make their doll unique through hairdo or coloration, and finally, Jammaz ™ allowing expression through music.
“By creating Moxie Girlz ™, MGA has used its knowledge of the toy industry in conjunction with extensive research to develop a line that encourages girls to be confident, creative and true to themselves,” says Diane Goveia-Gordon, president of MGA Entertainment Canada.
Moxie Girlz ™ are available from $12.99 to $49.99.