Sears Introduces Exciting New Fashion Brands

Enhance your personal style with key essentials that won't break the bank

Looking for a way to update your wardrobe without devastating your wallet? Look no further than or your local Sears store!

Until now, even we thought that Sears carried clothing more suited to our mothers, but upon review we are pleasantly surprised to see the new brands available for younger and more fashion-forward shoppers. A dedicated team at Sears edited runway looks and street fashions to build a modern and affortable collection: Attitude for women. Introducing basics with a twist, and current “must-have” pieces for the season, this collection is sure to give trend-savvy shoppers everything they are looking for – at the right price.

To supplement the affordable basics of this hot new Sears collection, has also recently begun to carry the established Liz Claiborne and Claiborne for Men collections, as well as the classic Jones & Co. collection. Read on for tips on key “It” items for men and women this season, because at these prices, you will be able to spice up your wardrobe without freezing your bank account!



Imagine sophisticated and modern fashion, accessories, and shoes at a price that's right for you. This collection has today's savvy woman covered - from jeans and the season's hot boyfriend blazer, to the essential little black dress and classic accessories to compliment it. Attitude captures the unique style of today's confident women with key separates that mix and match to create a wardrobe that is fashion forward and practical.

“It” Pieces: The “Boy meets Girl” line of boyfriend blazers, cardigans and vests.

Colour Palette: Staples - black, white and grey – are enhanced by indigo blue, green, yellow, poppy, grape, and rich navy. Also bold prints featuring buffalo check and tartan.

Pricing: $24.99 - $99.99 for anything from blouses and knits to pants and blazers.


Claiborne for Men

The Claiborne collection provides the modern man with a classic selection of updated separates and fashion basics that won't break the bank. The selection of Claiborne's trademark easy-wear line now available at Sears, features versatile dress shirts, sweaters, vests, pants, outerwear, and casual t-shirts.

“It” Pieces: Sweater vests and dress shirts

Colour Palette: Staples – white, black, coal and pewter – are enhanced by accent pieces in purples and burgundies.

Pricing: $30 - $65 for basics, and jackets and parkas ranging from $125 - $185


Liz Claiborne

The iconic Liz Claiborne brand provides a versatile selection of beautifully tailored pieces. From casual to career, you can count on finding a colourful and comfortable range of their classic styles at Sears. Also synonymous with the brand is their wide selection of purses, comfy PJ's, and warm outerwear.

“It” Pieces: Luxurious belted wool coats, and the season's must-have purse - the crossbody handbag.

Colour Palette: Mainly neutrals with punches of red.

Pricing: $50 - $400


Must Have Boots – Fall/Winter 2010/11

Fashionistas around the world are flocking to get their hands on the season's two footwear essentials: the bootie and riding boot.

The bootie is reinvented this season with a flair for the dramatic. Embelishments are fresh and inventive, channelling fur, sheepskin, buckles and stud detailing. You may even consider daring open-toed designs in bright colours for festive functions!

Riding boots sport a low, functional heel but that is where practical stops and chic begins! Whether it's buckles and straps, below the knee or over the knee, or any other number of design details in between, has you covered for the number 1 shoe of the season, at a price you can afford.


Shopping Advice

Dell Clearance Center - Everything Must Go!

Don't miss your chance to snag these blowout prices.

Mini Boden for Kids

A perfectly cute mix of cargos, appliqués, knits and colours....

No Fuss Office Attire Under $85

Start the week off right with no-iron dress shirts &...

Small Business Coupon Offers

Save up to an additional $100 on select business systems

Get our Trends Newsletter:

Subscribe to Shopping Trends Subscribe to Shopping Buying Guides

Seagate 3TB Expansion Desktop External Drive - USB 3.0
$133.95 (9% off)  On Sale
Logitech Desktop MK120 - keyboard , mouse
$21.56 (23% off)  On Sale
Seagate 3TB Expansion Desktop External Drive - USB 3.0
$133.95 (9% off)  On Sale
Logitech Desktop MK120 - keyboard , mouse
$21.56 (23% off)  On Sale

Shoptoit Copyright 2014