Shoptoit.ca Press Centre

In 2004, Shop To It was created after identifying a large market of under-served Canadian shoppers. The goal was to meet the needs of these consumers by providing a unique, Canadian online shopping experience. Before shoptoit.ca existed, Canadians had only two online shopping options: either search for products on traditional search engines like Google, or use U.S. shopping search engines, whose listing merchants may not be able to guarantee shipment to Canada. Buying from the U.S. could also result in expensive freight charges, currency conversions, and cross-border taxes for Canadian consumers.

Shoptoit.ca is Canada’s largest and only bilingual shopping search network, with more than 600 retailers and over 7,000,000 listed products. Retailers like Indigo, Home Depot and Sears have found huge success in using the shoptoit.ca search engine to reach the Canadian market. Consumers also greatly benefitted from our shopping comparisons, buying guides, gift ideas, and great deals. All participating retailers ship to Canada with an overwhelming 98% that actually ship their products from within Canada. This eliminates duty, and extra cross-border shipping costs.

hoptoit.ca is as easy to use as a regular search engine - just type what you are looking for into the search bar, or click on a category or sub-category to begin your search. Whereas search results from engines like Google or Yahoo return a list of websites, which may or may not be Canadian or shopping specific, shoptoit.ca returns a list of relevant products available to Canadians. This service allows you to research and compare your options in one central place and equips you with all your purchasing information.

Shoptoit.ca boasts a comprehensive set of tools to help shoppers find exactly what they are looking for:

• Feature Filter – allows the shopper to narrow a product search by the criteria most important to their purchasing decision. For example, in digital cameras, you could filter your search by by “mega pixels” and “price” amongst a list of other attributes.
• Comparison Clipboard – enables side-by-side comparison of multiple products.
• Sort by – arranges results based on criteria like closest retail store, best deals, or most popular items.

These, and many other unique navigational features, along with our comprehensive library of buying guides and gift ideas, are guaranteed to help even novice online shoppers make an informed buying decision.

Our sales force at shoptoit.ca assists all merchants - from cottage industry to multinational operations - to increase visibility and generate more qualified referrals. This pay-for-performance based pricing system, results in a high return on investment.

Additionally, the added convenience and ease of an uncluttered experience on shoptoit.ca helps to turn online shoppers into buyers.

Shoptoit.ca employs the same proven Pay-Per-Click revenue model as traditional search engines such as Google and Yahoo. The retailer is charged a referral fee when consumers click to view the product on the retailer’s site.